»Experience design with a vintage 911. The lines, gaps, forms, noise, smell, views, feel, and stance are a prefect combination of form and function.«. It's not us who say that, it's designer Joey Ruiter. He is, so to speak, an expert on the essentials. He already proved that he can set priorities before his studies: He sold his Porsche at the time to pay the college fees. A wise decision, as can currently also be seen in the exhibition »Disruptors« in the Petersen Automotive Museum.
Together with design colleague Rem D. Koolhaas, the minimalist shows that less is more - especially when it comes to locomotion. The way there? No winding curves, but unambiguous lines - the highway for clarity, so to speak. Minimal, reduced forms. Or as Ruiter says: »I take care of complex problems and find the simplest solution.« Mission accomplished. For example, in his »Consumer«, a vehicle reduced to a square shape. Doesn't have much to do with the curved lines of a 911. But impressively underlines the philosophy of the less is more.
His colleague Koolhaas - a multi-talented designer who turned the rules of the shoe world upside down with his first big Work and turned it into Lady Gaga's favourite brand »United Nude« - gives the automotive world an unknown clarity in another way with his »Lo-Res Car Sculpture«. His linear sculpture was created with a rendering program that helped him to further simplify the already clear lines of Lamborghini Countach.
With digital support, the Dutchman distilled the essence of design - form and function. The end result: Simple, black, breathtaking, desirable. No complex forms, no problem, then? Not quite. Although this sculpture on wheels, like all futuristic designs by the two designers, is ready to drive, it is not road legal. But it is celebrated at trade fairs such as the Grand Basel.
There remains the problem of legal locomotion. The simplest and best solution? His colleague Ruiter already has at the ready. And it's called: Porsche 911.